zondag 24 april 2011

Online Webshop

Currently there are many blogs and other pages on the internet where is explained how you can start your own online webshop. But I hope that I can add some extra information.
Sorry for my sentences. There may be some grammatical mistakes.

The Idea:
What I actually don’t do is: thinking very hard about an idea. The best ideas come up in your head at the strangest moments. And with an idea I actually mean a product which you can sell on the Internet. Often it comes together with a loss. You want something, but you can not find it anywhere. If you want to buy something, but you don’t know where: maby there are more people who have the same problem. I am actually not talking about products like mobile phones or tv’s, but more about the smaller products. Like a hair product which is expensive in barbershops, but which you could sell cheap on the internet. I mean: the more people who can afford it, the more cash you make.

For example:
A friend of mine loves scooter parts, but the parts he wanted were expensive. He thought, if I buy the parts under name of my company I can buy them for less money, and I could sell them for less money on my webshop than real shops do. In this way, he could gain this parts for not that much money, and he could also make a profit on the products.

For example: he wanted a Yasuni exhaust. It costs 250 euro’s in the shop and he could buy them for about 130/140 euro’s. When he purchased the larger numbers, the products were cheaper.

In this way he could make a profit on the products. Think about it when you need something, but you cannot find it. If you do that, your idea will come by time.


How do I know if there is demand for the products?
For example I stick with the scooter parts. I always look at the Google  Adwords external tool   for what you can expect. If you type in scooter parts, the results are not that high, but if you search focussed like Aerox the results are much higher. Aerox for example has a result  about 368,000 times a month. That would be targeted 10,000 customers a day for your shop. All these people go to one of the hundreds of scooter shops in the Netherlands and find the products in the shops probably too expensive. Online they search for cheaper products.

Another tip:
Would it ever be smart to start a adwords campaign to see if there is some demand for the products. Ask for 50 euro free credit at Google and put some ads online. See how many clicks you receive per day. It is already quite cool for a product to set up a product page with a buy now or shopping cart button. This is handy to find out how many people click on these buttons and how many actually want to buy something. Another way to test the visitors as possible buyers is simply put up some Google adsense ads online at a clearly seen place at a website.

After that:
Buy all the hard running scooter parts products 10 pieces by a wholesale (groothandelaar). How do you know what the big runners are? Ask sneaky to someone from a famous scooter shop, check out their online shop for the best selling products, or by other means. This is the part where you need to spent some money. My title a shop without risk is based on the fact that there is still a website where you may lose stuff at the price at which you have purchased. Really, always!

The webshop:
For some people making a website is easy and cheap. For people like me it is more expensive to create one. The best way to create a website is to find students or starters by social media. They create website for not that much money. You could find an argument like; you are allowed to use my webshop as an example for you school project. This is, beside creating a website by yourself, the cheapest way for creating a website.

Start selling:
Start selling and be surprised. 
Keep a close eye on your Google ads, customize your conversion, place ads on a website as www.marktplaats.nl, try to improve organic results using a good SEO.

Of course you can also press start worrying about your accounts, your registration with the Chamber of Commerce (KvK), the functions in the shop. But I would just try to sell something. If it goes very good and you have a customer on average every day then you can worry about that stuff. No Chamber of Commerce number is really not such a disaster, just make it clear on your webshop: who you are and where people can contact you.

My favorite is also to start small. When the cases are going good and you’re earning a lot of money, you can always expand with your products.


I hope you’ve learned a lot about my short document about ‘starting your online webshop’. For questions you can always tweet me at @OnlineMiljonair.

Greetings,

Mathieu.

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